Toylab² : Reviving Classics. Re-Igniting Play!
Toylab² is a toy and game licensing company on a mission to revive, reimagine, and reintroduce timeless classics from the golden age of play. Founded by Jonny Klamer and Pamela Klamer—son and daughter of legendary toy and game inventor Reuben Klamer—Toylab² serves as the official steward of Klamer’s vast creative legacy. Our mission is to breathe new life into beloved board games, toys, and brands originally developed by Reuben Klamer, who created the iconic Game Of Life*, through updated product releases and licensing, digital adaptations, film/tv projects and strategic licensing partnerships. Whether by reimagining nostalgic favorites for today’s market or licensing our exclusive intellectual property to trusted partners, Toylab² brings iconic play experiences into the future—one classic at a time.
*Certain aspects of the Game Of Life brand are currently under an exclusive license to Hasbro.
In The News
Dive into a brief history of Toylab² and it’s founders, Jonny Klamer and Pamela Klamer, son and daughter of famed Game of Life inventor Reuben Klamer, and Co-CEOs of Toylab², in this recent interview from MojoNation (by Deej Johnson):
